Tindak Tutur dalam Iklan Politik Berbahasa Jawa pada Pemilu Legislatif 2014

ABSTRAK

Septi Purwanita. S111302008. 2014. Tindak Tutur dalam Iklan Politik Berbahasa Jawa pada Pemilu Legislatif 2014. Tesis. Pembimbing I: Prof. Dr. Sumarlam, M.S., Pembimbing II: Dr. Sri Marmanto, M.Hum. Program Studi Linguistik, Minat Utama Deskriptif, Program Pascasarjana, Universitas Sebelas Maret Surakarta.

Penelitian bertujuan untuk menemukan: (1) jenis-jenis tindak tutur dalam iklan politik berbahasa Jawa pada Pemilu Legislatif 2014, (2) sub-sub tindak tutur dalam iklan politik berbahasa Jawa pada Pemilu Legislatif 2014, (3) karakteristik tindak tutur iklan politik berbahasa Jawa pada Pemilu Legislatif 2014.

Data penelitian ini yaitu tuturan berbahasa Jawa yang terdapat pada iklan politik pemilu legislatif 2014. Sumber data penelitian ini yaitu iklan-iklan politik berbahasa Jawa bermedia tulis, yang terdapat pada Daerah Pemilihan Jawa Tengah V. Metode penyediaan data yang digunakan adalah teknik simak bebas libat cakap (SBLC). Teknik sampling yaitu purposive sampling. Metode analisis data menggunakan metode padan (hubung banding).
Berdasarkan hasil penelian diperoleh kesimpulan sebagai berikut. Jenis tindak tutur yang ditemukan yakni, tindak tutur asertif, tindak tutur direktif, tindak tutur komisif, tindak tutur ekspresif, dan tindak tutur deklaratif. Tindak tutur yag paling dominan adalah tindak tutur direktif. Sementara tindak tutur yang paling sedikit jumlahnya adalah tindak tutur ekpresif. Sub tindak tutur dari masing-masing jenis tindak tutur adalah sebagai berikut. Tindak tutur asertif memiliki sub tindak tutur memberitahukan, menyatakan, dan mengklaim. Tindak tutur direktif memiliki sub tindak tutur memerintah, mengajak, memohon, dan menyarankan. Tindak tutur komisif memiliki sub tindak tutur menjanjikan dan menawarkan. Tindak tutur ekspresif memiliki sub tindak tutur memuji, berterimakasih, dan memberi selamat. Tindak tutur deklaratif memiliki sub tindak tutur mendeklarasikan dan berpasrah. Karakteristik tindak tutur dalam iklan politik berbahasa Jawa pada pemilu legislatif 2014 meliputi karakteristik maksud tindak tutur, modus tindak tutur, serta karakteristik pemilihan bahasa dalam tindak tutur. Tindak tutur berbahasa Jawa dalam iklan politik pemilu legislatif memiliki kecenderungan disampaikan secara terus terang (literal speech act). Berkaitan dengan modus tindak tutur yang digunakan, sebagian besar tindak tutur disampaikan secara langsung (direct speech act). Bedasarkan pemilihan bahasa, karakteristik a iklan politik berbahasa Jawa yaitu terdapatnya tiga buah ragam yang digunakan : (1) ragam akrab, (2) ragam hormat, dan (3) ragam sastra.

Kata kunci: pragmatik, tindak tutur, pemilu legislatif.

ABSTRACT

Septi Purwanita. S111302008. 2014. Speech Acts in with Java Language Political Advertising at 2014 Legislative Elections. Thesis. Advisor I: Prof. Dr. Sumarlam, M.S., Advisor II: Dr. Sri Marmanto, M.Hum. Linguistics Descriptive, Postgraduate Program, Sebelas Maret University of Surakarta.

The research aims to find: (1) the types of speech acts in the Java language political advertising in the 2014 legislative elections, (2) sub-speech acts in the Java language political advertising in the 2014 legislative elections, (3) the characteristics of the speech act of political advertising with Java language in the 2014 legislative elections.
The data of this research is the Java language utterances contained in the 2014 legislative elections political advertising. Research data source is contained in the Electoral District of Central Java V. Methods of providing data used refer to the techniques involved free conversation (SBLC). Sampling technique is purposive sampling. Methods of data analysis using a comparing method.
Based on the research results obtained the following conclusions. Types of speech acts found that, assertive speech acts; directive speech acts; speech acts commissive; expressive speech acts; and declarative speech acts. Speech act is the most dominant directive speech acts. While the speech act is the least amount of expressive speech acts. Sub speech acts of each type of speech act is as follows. Assertive speech acts have sub notify speech acts, states, and claims. Directive speech acts have ruled sub speech acts, invite, invoke, and advise. Speech act speech act commissive have sub promising and offers. Expressive speech acts have sub speech acts praise, thanks, and congratulations. Declarative speech acts have sub speech acts declare and surrender. Characteristics of speech acts in the Java language political advertising in the 2014 legislative elections include characteristics of speech acts mean, mode of speech acts, as well as the selection of the characteristics of the language in speech acts. Java language speech acts in the legislative elections of political advertising has a tendency delivered frankly (literal speech act). In connection with the mode of speech acts are used, most of the speech act submitted directly (direct speech act). Based on the language selection, the characteristics of a political advertisement Java language is the presence of three varieties were used: (1) a variety of familiar, (2) a wide respect, and (3) a variety of literature.